Say FU to Fanpage and Follow Friday

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Say FU to Fanpage and Follow Friday

Stop it… Just stop it.

Let the lemmings do the #FF and all that.  You’re job is to provide something of meaning, something of real, lasting value that is going to help people know you, love you and understand you.

Look, I get the temptation, I’ve tried it in the past too, that’s how I know it doesn’t work.

I say we replace Fanpage Friday and Follow Friends Friday (or whatever the hell it’s called) with something more meaningful like Refer a (real) Friend Friday.  The person you refer must be someone you’ve actually done business with and would refer to your mother  – yes, someone you have THAT much faith in.  Why?  Because that’s meaningful.  It has depth, it’s REAL and not full of BS like the other “tactics”.

How useful is it to you to have five thousand fans or followers that will never actually buy anything from you?  That’s what these meme’s get you…. nothing.  Nine times out of ten, those new friends and fans unlike / unfollow you after you like and follow them anyway.

Are 10,000 fans going to pay your mortgage?  NO!  The only thing they accomplish is stroking your ego – and that doesn’t pay the mortgage either.

Read the following V E R Y carefully…

500 fans that will buy from you are much better then 5,000 fans who don’t care.

If you want to know how to make that happen, I am more then happy to chat with you.  But I’m not going to talk to you about how to get more fans or followers or friends.  I’m going to talk to you about how to get the ones that matter… the one’s that will buy, and why having a small community who loves you is a thousand times more useful then a huge community who could care less if your alive.

I’ll step off my soap box now.

What are your thoughts?

2016-11-18T20:56:16+00:00By |Marketing, Social Media|2 Comments

About the Author:

Managing Partner at NewWard Development, LLC . I am more than just a web developer or marketer, I am an Internet Master. I help my clients to create their vision, put that vision in two dimensional graphic form, and partner with them to build a social network of potential customers and clients to connect to. I also enjoy helping people to realize their true passions. Sometimes ideas come and go with little impact or action. I have the pleasure of working with people who have come into their own by following their passions. I wouldn't trade it for anything!


  1. Brian Brosen April 25, 2014 at 12:06 pm

    Very spot on. Love the tid bits you put out there, always has me thinking. I get nothing from the 15 yr old who “like” my page, etc so i agree. Social Media, done right, is a fairly complex, ever evolving machine – but getting loyal, trusted, raving fans is still about delivering what you promise.

    • Melissa Ward April 25, 2014 at 12:28 pm

      Thanks Brian – and 100% agree. You’ve always done SMM well

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