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Why Collaboration is important in Real Estate Marketing

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Why Collaboration is important in Real Estate Marketing

savvy-agent12I know – it’s a dog eat dog world.  Every man / woman for himself.   Especially, it seems, if you are in real estate.  Agents are 1099’s, they technically work for themselves and live off of commissions.  The industry has been designed to create competition even for those agents that work in the same office.

Unless you want to market effectively online.

I’ve been preaching to Broker / Owners for years on why their firm should have one Facebook page and let all the agents in their office be a content admin.  It creates more activity, each agent specializes in their own neighborhood or designation, and has something of value to offer the page.  Each agent also has their own hobbies and interests.  Sharing a plethora of interesting information on a Real Estate page is a win for engagement because it’s a win for your audience.

Let’s look at Pinterest.  Take a board and invite a bunch of agents to post on it collaboratively.  Invite your mortgage broker, insurance specialist, interior designer, moving company and other complementary businesses to post on it as well.  More activity + more variety = more engagement and shares.

Here is another Pinterest Idea:  A collaborative board that focuses on a neighborhood or town.  Invite store owners, school officials, town officials, other businesses to post on the board and you have created a mecca that is devoted to a specific location and is the pinnacle pun intended) of information for that location.

Working as a team creates a powerful connection, not just as business owners, but as human beings.   When people are connected in helping each other succeed they build a referral network that succeeds both online and offline.

If you found these tips useful, check out my new 4 week program for Savvy Real Estate Marketing and learn how to leverage social media, email, press releases and more to target the right customers and increase your business.

By | 2016-11-18T20:56:16+00:00 September 3rd, 2014|Social Media|1 Comment

About the Author:

Managing Partner at NewWard Development, LLC . I am more than just a web developer or marketer, I am an Internet Master. I help my clients to create their vision, put that vision in two dimensional graphic form, and partner with them to build a social network of potential customers and clients to connect to. I also enjoy helping people to realize their true passions. Sometimes ideas come and go with little impact or action. I have the pleasure of working with people who have come into their own by following their passions. I wouldn't trade it for anything!

One Comment

  1. Mark September 14, 2014 at 10:32 am - Reply

    Yes, I think so and agree with entire reasons those have been given on the importance of collaboration in real estate marketing. I think collaboration is the prime issue for getting success on real estate marketing and that’s why everybody should read this article for knowing about this in details for sure. Thanks a lot:)

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