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4 Ideas to Increase Online Sales this Holiday Season

By | 2016-11-18T20:56:16+00:00 November 3rd, 2014|Social Media|

Are you ready to gear up your online sales this holiday season? Black Friday and Cyber Monday are right around the corner. National Retail Federation (NRF) sees sales in November and December jumping 4.1% to $616.9 billion (excluding autos, gas and restaurant sales), up 1% from the 2013 increase. Did you know that in 2013, $150 million [...]

Why Collaboration is important in Real Estate Marketing

By | 2016-11-18T20:56:16+00:00 September 3rd, 2014|Social Media|

I know - it's a dog eat dog world.  Every man / woman for himself.   Especially, it seems, if you are in real estate.  Agents are 1099's, they technically work for themselves and live off of commissions.  The industry has been designed to create competition even for those agents that work in the same [...]

Say FU to Fanpage and Follow Friday

By | 2016-11-18T20:56:16+00:00 April 25th, 2014|Marketing, Social Media|

Stop it... Just stop it. Let the lemmings do the #FF and all that.  You're job is to provide something of meaning, something of real, lasting value that is going to help people know you, love you and understand you. Look, I get the temptation, I've tried it in the past too, that's how I [...]

Knowing Where You Stand – Measuring Social Media

By | 2016-11-18T20:56:17+00:00 April 7th, 2014|Social Media|

I see too many business owners posting and over posting in the social networks with giving any thought to what they are sharing and how it impacts their bottom line.  Doing a social media audit is one method of figuring out how to use your time efficiently. To perform a social media audit, take a [...]

What is Your Marketing Style?

By | 2016-11-18T20:56:17+00:00 April 2nd, 2014|Social Media|

Marketing strategies will not resonate with you if they do not fit into your style.  You know video, twitter and other platforms are great pieces to include in you marketing strategy.  But, if hopping on Facebook sucks like life out of you, you will not use it, at least not consistently.    If you don't [...]