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4 Ideas to Increase Online Sales this Holiday Season

By | 2016-11-18T20:56:16+00:00 November 3rd, 2014|Social Media|

Are you ready to gear up your online sales this holiday season? Black Friday and Cyber Monday are right around the corner. National Retail Federation (NRF) sees sales in November and December jumping 4.1% to $616.9 billion (excluding autos, gas and restaurant sales), up 1% from the 2013 increase. Did you know that in 2013, $150 million [...]

Why Collaboration is important in Real Estate Marketing

By | 2016-11-18T20:56:16+00:00 September 3rd, 2014|Social Media|

I know - it's a dog eat dog world.  Every man / woman for himself.   Especially, it seems, if you are in real estate.  Agents are 1099's, they technically work for themselves and live off of commissions.  The industry has been designed to create competition even for those agents that work in the same [...]

Say FU to Fanpage and Follow Friday

By | 2016-11-18T20:56:16+00:00 April 25th, 2014|Marketing, Social Media|

Stop it... Just stop it. Let the lemmings do the #FF and all that.  You're job is to provide something of meaning, something of real, lasting value that is going to help people know you, love you and understand you. Look, I get the temptation, I've tried it in the past too, that's how I [...]

How do you get more leads?

By | 2016-11-18T20:56:16+00:00 April 22nd, 2014|Business, Marketing|

(Photo credit: Lars Plougmann) When you have no new leads, then you have no new business.  Make sense, right? Believe it or not, you already have leads - you just haven't properly cultivated them.  Whether they are on an email list or business page or somewhere else within your reach, you have the ability [...]

Knowing Where You Stand – Measuring Social Media

By | 2016-11-18T20:56:17+00:00 April 7th, 2014|Social Media|

I see too many business owners posting and over posting in the social networks with giving any thought to what they are sharing and how it impacts their bottom line.  Doing a social media audit is one method of figuring out how to use your time efficiently. To perform a social media audit, take a [...]

Striking a Nerve

By | 2016-11-18T20:56:17+00:00 April 6th, 2014|Lifestyle, Relationships|

Have you ever been in the middle of a great conversation, only to have it suddenly turn into an argument? You're asking yourself what the hell happened, as the other person in now going off on some tangent that makes no sense to you at all.   While you sit there attempting to respectfully listen, [...]

Get your Willpower POWERED Up

By | 2016-11-18T20:56:17+00:00 April 3rd, 2014|Business, Lifestyle|

I've always been a firm believer in the human spirit.  We hear stories about how one person over came extreme odds to succeed at some goal they set for themselves. (Photo credit: motaflash) Take Silken Laumann.   Silken was training for the 1992 Summer Olympics when she was in a serious accident that [...]